The best purple shampoo for bright, beautiful hair
Use this best purple shampoo every second day to gradually brighten and tone your hair. For a cooler, brighter result, use it more often; for a softer, subtle tone, use it less frequently. Either way, your hair remains hydrated, balanced, and beautifully luminous.
Designed to tone, hydrate, and revitalise, our Violet Cleanser neutralises brassiness while keeping blonde and grey shades vibrant, soft, and healthy. Because it’s sulphate-free and powered by natural botanicals, it delivers results without stripping moisture or causing damage.
Unlike many purple shampoos, this gentle formula can be used regularly without fear of dryness. It combines violet pigments with plant-based cleansers that lift impurities while protecting colour and shine. As a result, hair feels refreshed, smooth, and full of vitality after every wash.
Gently cleansing without stripping colour, this lightweight formula cools unwanted yellow tones, boosts shine, and enhances vibrancy with every wash—leaving your hair polished, refreshed, and full of life.
Key Ingredients & Benefits:
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Butterfly Pea: Rich in antioxidants and anthocyanins to protect, brighten and enhance cool tones.
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Kakadu Plum: A vitamin C powerhouse that supports collagen production and defends against oxidative stress.
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Quandong Extract: Nourishes hair with essential fatty acids and antioxidants for smooth, soft texture.
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Blue Cypress Oil: Calms the scalp with antibacterial and anti-inflammatory properties while locking in moisture.
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Alpha Olefin Sulfonate: Coconut-derived for gentle yet effective cleansing.
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Sodium Cocoyl Isethionate & Coco-Glucoside: Create a creamy lather to cleanse without stripping or drying.
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Betain: Sugar beet-derived to support hydration and hair strength.
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Hydrolysed Wheat Protein: Helps fortify and protect strands, reducing breakage and improving elasticity.
Please note: Pumps are sold separately.