Violet Cleanser 375ml — Blonde & Grey Toning

Tone. Brighten. Revitalise.

Violet Cleanser is a gentle, sulphate-free toning shampoo created for blonde, grey, and silver hair. It cleanses comfortably while helping neutralise the look of brassiness, leaving colour cooler, brighter, and more refined. Infused with violet pigments and antioxidant-rich Australian botanicals, it supports softness and shine without the dry, over-processed feel often associated with traditional purple shampoos.

Designed for frequent use, it gradually builds tone over time. Use every second day for a brighter, cooler finish, or less often for a softer, more subtle correction.

Key ingredients
Butterfly Pea is rich in antioxidants and anthocyanins to help support brightness and cool tones.
Kakadu Plum provides vitamin C-rich antioxidant support to help defend against everyday oxidative stress.
Quandong Extract helps nourish and soften, supporting smoothness and manageability.
Blue Cypress Oil supports scalp comfort and helps maintain hydration with a clean, calming aromatic note.

Please note
Pumps are sold separately.

Is this a purple shampoo for blonde, grey or brassy hair?

Yes. The Violet Cleanser is designed to tone blonde, grey or lightened hair by helping to neutralise unwanted yellow or brassy tones. It leaves the hair looking brighter, cooler and more refreshed.

Will this dry out my hair like other purple shampoos?

No. The formula is designed to tone while maintaining moisture balance. It helps keep the hair feeling soft and manageable, without the dryness often associated with stronger toning shampoos.

How often should I use a purple cleanser on blonde or grey hair?

Use 1–2 times per week or as needed to maintain tone. It can be alternated with your regular cleanser to keep blonde or grey hair bright, balanced and healthy without over-toning or dryness.

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Glycerin*, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Sodium Cocoamphoacteate, Sodium Cocoyl Isethionate, Clitoria Ternatea (Blue Butterfly Pea) Flower Extract, Santalum Acuminatum (Quandong) Fruit Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract*, Callitris Intratropica (Blue Cypress) Wood Oil, Argania Spinosa (Argan) Kernel Oil*, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Betain, Benzyl Alcohol, Potassium Sorbate, Citric Acid, Sodium Glyconate, Benzoic Acid, CI 60730, Sorbic Acid, Sodium Benzoate.