The Conscious Collective

How to Build a Hair Routine Without Buying 10 Products

Step one: understand your scalp Your scalp and your lengths are connected, but they are not the same thing. Start by asking: How quickly does my scalp become oily? Do I exercise or sweat frequentl...

Why Does Blonde Hair Turn Yellow?

Why does blonde hair become warmer? When hair is lightened, natural pigment is removed to reveal progressively lighter underlying tones. A toner can then help create the desired finished shade. Tha...

What Does B Corp Actually Mean for a Haircare Brand?

What is a B Corp? Certified B Corporations are businesses that have gone through an assessment and verification process administered by B Lab. The assessment looks beyond the product itself and con...

Why Does My Hair Feel Worse After I Wash It?

You may be cleansing the wrong part of the hair Your scalp produces oil. Your ends do not. Yet many of us shampoo both areas with exactly the same enthusiasm. If your lengths are dry, long, curly, ...

Australian Native Botanicals in Haircare: More Than a Marketing Story

An ingredient should have a reason to be there At SOPHIC, we do not believe a botanical becomes meaningful simply because its name sounds beautiful. An ingredient should have a purpose within the f...

Should You Leave Conditioner in Your Hair Overnight?

If five minutes of conditioner is good, eight hours must be exceptional. That is the theory behind sleeping in conditioner overnight. It sounds logical. Hair feels dry, conditioner makes it feel so...

Is Your Hair Dry - or Is It Damaged?

What does dry hair usually feel like? Dry hair generally lacks softness and lubrication. It may: Feel rough Tangle easily Look dull Develop frizz Feel coarse through the ends Lack flexibility and ...

The Curly Girl Method: What It Gets Right and Where It Gets Complicated

The Curly Girl Method changed the conversation around textured hair. At a time when curls were routinely brushed out, chemically straightened or treated as a problem to control, the method encourag...

Protein vs Moisture: What Does Your Hair Actually Need?

What does moisture-focused haircare do? Hair that feels dry often feels rough, dull, stiff, tangled or difficult to manage. Conditioning and moisture-focused products help improve softness, slip an...

How Often Should You Actually Wash Your Hair?

Somewhere along the way, going as long as possible without washing your hair became a competitive sport. Daily washers were told they were ruining their scalps. Weekly washers were congratulated fo...