Tone. Brighten. Revitalise.

Please note: Pumps are sold separately. 

Blonde and grey hair, meet your match. Our gentle Violet Cleanser is a sulphate-free, colour-correcting formula designed to neutralise brassiness while supporting healthy hair from root to tip. Powered by vibrant botanicals and violet pigments, it cools unwanted yellow tones while delivering lasting hydration and shine—without the harsh chemicals found in traditional purple shampoos.

This lightweight cleanser:

· Gently cleanses without stripping colour
· Neutralises brassy and yellow tones
· Boosts vibrancy, softness, and shine


Unlike traditional purple shampoos, this formula is gentle enough for frequent use—without drying or damage. We recommend using it every second day to gradually brighten and tone your hair. Adjust frequency depending on your desired shade: less often for subtle toning, more often for a cooler, brighter finish.

Key Ingredients & Benefits (sourced within 50km of SOPHIC HQ):

· Butterfly Pea: Rich in antioxidants and anthocyanins to protect, brighten and enhance cool tones.
· Kakadu Plum: A vitamin C powerhouse that supports collagen production and defends against oxidative stress.
· Quandong Extract: Nourishes hair with essential fatty acids and antioxidants for smooth, soft texture.
· Blue Cypress Oil: Calms the scalp with antibacterial and anti-inflammatory properties while locking in moisture.
· Alpha Olefin Sulfonate: Coconut-derived for gentle yet effective cleansing.
· Sodium Cocoyl Isethionate & Coco-Glucoside: Create a creamy lather to cleanse without stripping or drying.
· Betain: Sugar beet-derived to support hydration and hair strength.
· Hydrolysed Wheat Protein: Helps fortify and protect strands, reducing breakage and improving elasticity.