A Daily Cleanser That Won’t Dry Out Your Hair

✧Long-lasting value:Up to 3 months of use from a 375ml bottle and up to 6 months from a 1L bottle.*

✧ Made in Australia
✧ Trusted by salons throughout Australia & New Zealand

✧Pump sold separately to encourage reuse of your SOPHIC pump and reduce waste

The beautifully balanced all-rounder — when your hair doesn't need fixing, it just needs looking after.

Daily Cleanser is designed for hair that sits happily somewhere in the middle. Not particularly dry, not particularly oily, not overly fine or coarse — just hair that needs a reliable cleanser to keep it feeling healthy, clean and balanced.

The formula brings together gentle cleansing with light moisture and conditioning support, leaving hair fresh and manageable without pushing it too far in either direction.
And then there's the experience. Its subtle orange aroma has a way of turning a completely ordinary wash into a small moment of calm — fresh, warm and just enough to make you notice.

This is the cleanser you can come back to again and again when your hair simply needs good, consistent care.
What you'll notice: Fresh, clean and balanced hair with softness and natural movement.

Best for: Normal, balanced or uncomplicated hair; anyone unsure where to begin with SOPHIC.

The ritual: Follow with Daily Conditioner for light, everyday conditioning.

First time purchase? Add your reusable pump for effortless, controlled use. *Routine sets already include pumps.