Designed for curly, coily, and textured hair types, with a moisture-focused formulation philosophy suited to curl-care routines and Curly Girl Method styling approaches.

✧ Highly concentrated formula - a little goes a long way (each bottle lasts 2-3+ months with regular use)
✧ Made in Australia
✧ Trusted by salons throughout Australia & New Zealand

✧Pump sold separately to encourage reuse of your SOPHIC pump and reduce waste

For real curls that want moisture, definition and enough product to actually do something. This is not a lightweight routine for hair with a little wave. The Curly Routine was deliberately created for curly, coily and textured hair that thrives on moisture, conditioning and product presence.
Because beautiful curls aren't supposed to feel squeaky clean.

They need enough moisture to clump, enough conditioning to stay soft, and the right styling support to hold their shape without becoming stiff or crunchy. This three-step ritual works with that natural texture rather than trying to cleanse, smooth or straighten it into submission.

Start with Curly Cleanser. Creamy, moisturising and intentionally conditioning, it cleanses without stripping away everything curls need to behave beautifully. Don't expect the squeaky-clean finish of a traditional shampoo — that's precisely the point.

Follow with Curly Conditioner, delivering the moisture and slip needed to soften, detangle and encourage curls to come together into beautifully defined curl groups.

Finish with Curl Cream, working it through well-hydrated hair to encourage definition, calm frizz and help curls hold their shape while remaining soft, touchable and full of natural movement.

Used together, the ritual creates curls that feel nourished rather than stripped, defined rather than fluffy, and beautifully themselves.

This is curl care that isn't afraid to leave something behind.

THE RITUAL
Cleanse — Work Curly Cleanser thoroughly through wet hair and scalp. Cleanse twice when needed.

Condition — Apply Curly Conditioner through the lengths, allowing plenty of slip for gentle detangling before rinsing.

Define — Apply Curl Cream to well-hydrated hair, distributing evenly before encouraging your natural curl pattern by scrunching or using your preferred curl-styling technique.

Best for: Curly • Coily • Textured • Dry • Frizz-prone hair
Not ideal for: Fine, lightly wavy hair or anyone looking for an ultra-light, squeaky-clean finish.

Reusable SOPHIC metal pumps are included with your Routine Box. Keep them, reuse them, and simply transfer them to your next bottles.

First time purchase? Add your reusable pump for effortless, controlled use. *Routine sets already include pumps.