Collection: Joe's Curly Picks
Joe the Curl Cream King’s Curly Heroes
When it comes to curls, Joe from Curjo knows what’s up.
He knows curls need more—more moisture, more nourishment, and zero sulfates.
That’s why his faves are SOPHIC’s complete curl routine:
✔️ Sulfate-free Curly Cleanser to gently refresh without stripping
✔️ Curly Conditioner for softness, definition, and bounce
✔️ Curl Cream to style and lock it all in
✔️ Secret Weapon Nourish Oil for shine, hydration, and frizz control
His go-to duo? Our cult-fave Curl Cream and its ride-or-die partner, Secret Weapon Nourish Oil
Together, they hydrate, define, and deliver bounce without the crunch.

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SOPHIC Nourish Oil 50ml
5.0 / 5.0
(10) 10 total reviews
Regular price $37.95 AUDRegular priceUnit price / per$37.95 AUDSale price $37.95 AUD -
SOPHIC Curl Cream 250ml
4.59 / 5.0
(17) 17 total reviews
Regular price $59.95 AUDRegular priceUnit price / per$59.95 AUDSale price $59.95 AUD -
SOPHIC Curly Cleanser 375ml
4.86 / 5.0
(14) 14 total reviews
Regular price $60.95 AUDRegular priceUnit price / per$60.95 AUDSale price $60.95 AUD -
SOPHIC Curly Conditioner 375ml
4.62 / 5.0
(21) 21 total reviews
Regular price $71.95 AUDRegular priceUnit price / per$71.95 AUDSale price $71.95 AUD -
SOPHIC Moisture Treatment 175ml
4.56 / 5.0
(18) 18 total reviews
Regular price $56.95 AUDRegular priceUnit price / per$56.95 AUDSale price $56.95 AUD -
SOPHIC Wooden Comb
Regular price $41.95 AUDRegular priceUnit price / per$41.95 AUDSale price $41.95 AUD