Collection: Joe's Curly Picks

Joe the Curl Cream King’s Curly Heroes
When it comes to curls, Joe from Curjo knows what’s up.

He knows curls need more—more moisture, more nourishment, and zero sulfates.

That’s why his faves are SOPHIC’s complete curl routine:

✔️ Sulfate-free Curly Cleanser to gently refresh without stripping
✔️ Curly Conditioner for softness, definition, and bounce
✔️ Curl Cream to style and lock it all in
✔️ Secret Weapon Nourish Oil for shine, hydration, and frizz control

His go-to duo? Our cult-fave Curl Cream and its ride-or-die partner, Secret Weapon Nourish Oil

Together, they hydrate, define, and deliver bounce without the crunch.

Joe's Curly Picks