UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS
We take seriously our social and environmental responsibility, ensuring we do business in ways that benefit, rather than harm, society and reduce our footprint on the planet. We are proud to be an active participant in the 2030 Agenda. The 2030 Agenda is made up of the 17 Sustainable Development Goals (SDGs) that form a road map for achieving a happier and healthier world by 2030 and beyond. Our team have always worked toward transforming our world into a better one, so this agenda is well-aligned with our interests - especially since we have significant influence supplying to consumers and salons across Australia and New Zealand. In response to today's changing environment, "we need to turn the recovery into a real opportunity to do things right for the future" (UN Secretary-General António Guterres). We’re here to change the hair and beauty industry!
GOAL 3 | GOOD HEALTH AND WELL-BEING
Ensure healthy lives and promote well-being for all at all ages.
Every day, we are exposed to around 126 chemicals through hair and beauty products. These chemicals are harmful to our health often linked to cancer, etc and other health problems. We are stand strong on not allowing any harsh chemicals within our products to keep it as natural as possible. As the saying goes, beautiful inside and out.
GOAL 10 | REDUCED INEQUALITIES
Reduce inequality within and among countries.
Even though the Aboriginal and Torres Strait Islander cultures is at least 40,000 years old making it one of the oldest cultures on Earth, they represent 3.3% of the total population of Australia. We acknowledge that they are the traditional owners of the land and have so much knowledge and a deep connection with country we all need to learn from. Through showcasing the best of Australia, we hope to also preserve the Aboriginal culture that is integral to the history (and future) of Australia.
GOAL 12 | RESPONSIBLE CONSUMPTION AND PRODUCTION
Ensure sustainable consumption and production patterns.
The Australian beauty industry is worth a massive $3.73 billion dollars. It’s time to re-think our consumption! As a business we have responsibility to reduce impact on our planet. We promote conscious consumption and want to reduce consumption and offer a better alternative to consumers, products that don’t harm people, animals and planet.
GOAL 13 | CLIMATE ACTION
Take urgent action to combat climate change and its impacts.
We are in the middle of a climate emergency. To ensure that there is a future for the hair and beauty industry we need to make changes as a collective. We want to help lead the way to a more responsible and healthy industry. Our products prove that you don’t need to make a compromise between performance and sustainability.
GOAL 17 | PARTNERSHIPS FOR THE GOALS
Strengthen the means of implementation and revitalise the global partnership for sustainable development.
Our products are a collective effort of Australian farmers, industry experts and businesses. We love working with other like-minded businesses and individuals. We are stronger together and every small change adds up. We want help other hair and beauty brands re-evaluate their products, ingredients and businesses to use their powers for good because we are stronger together. Want to partner with us? Contact us here.
The journey to become 100% sustainable is a long journey, and we have already made huge progress compared to other brands. We aren’t perfect, but we know every small change counts. We’re excited to be able to share this journey with you. One step at a time.
Learn more about the Sustainable Development Goals here.
