Hydrolyzed Wheat Protein

What is it? 

Wheat protein is a type of non-animal protein derived from wheat germ, like gluten or glutamine. It is most effective when applied topically if it is broken down into smaller proteins, known as hydrolyzed wheat protein, which can then pass through the hair cuticle. It is thought to help hydrate and strengthen the hair and works by locking in moisture. This combination of hydration and strengthening is exactly what most products designed to treat hair damage promise. 

What are the benefits to my hair/skin/well-being? 

• Strengthening 
• Hydrating 
• Prevents breakages  
• Adds shine 

EWG’s Skin Deep Score = 1-2