{"product_id":"violet-cleanser-travel-50ml","title":"Violet Cleanser Travel 50ml","description":"\u003cp data-end=\"33\" data-start=\"0\"\u003e\u003cstrong data-end=\"31\" data-start=\"0\"\u003eTone. Brighten. Revitalise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"451\" data-start=\"35\"\u003eViolet Cleanser is a gentle, sulphate-free toning shampoo created for blonde, grey, and silver hair. It cleanses comfortably while helping neutralise the look of brassiness, leaving colour cooler, brighter, and more refined. Infused with violet pigments and antioxidant-rich Australian botanicals, it supports softness and shine without the dry, over-processed feel often associated with traditional purple shampoos.\u003c\/p\u003e\n\u003cp data-end=\"619\" data-start=\"453\"\u003eDesigned for frequent use, it gradually builds tone over time. Use every second day for a brighter, cooler finish, or less often for a softer, more subtle correction.\u003c\/p\u003e\n\u003cp data-start=\"857\" data-end=\"1680\"\u003e\u003cstrong data-start=\"857\" data-end=\"876\"\u003eKey ingredients\u003c\/strong\u003e\u003cbr data-start=\"876\" data-end=\"879\"\u003e\u003cstrong data-start=\"879\" data-end=\"896\"\u003eButterfly Pea\u003c\/strong\u003e is rich in antioxidants and anthocyanins to help support brightness and cool tones.\u003cbr data-start=\"980\" data-end=\"983\"\u003e\u003cstrong data-start=\"983\" data-end=\"998\"\u003eKakadu Plum\u003c\/strong\u003e provides vitamin C-rich antioxidant support to help defend against everyday oxidative stress.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1115\"\u003eQuandong Extract\u003c\/strong\u003e helps nourish and soften, supporting smoothness and manageability.\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e\u003cstrong data-start=\"1185\" data-end=\"1205\"\u003eBlue Cypress Oil\u003c\/strong\u003e supports scalp comfort and helps maintain hydration with a clean, calming aromatic note.\u003cbr data-start=\"1294\" data-end=\"1297\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1726\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1697\"\u003ePlease note\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003ePumps are sold separately.\u003c\/p\u003e","brand":"Sophic","offers":[{"title":"Default Title","offer_id":43690463887473,"sku":"SOP-1-VTC50","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/8379\/8641\/files\/Purple_Shampoo_1.png?v=1784868286","url":"https:\/\/www.sophic.com\/products\/violet-cleanser-travel-50ml","provider":"Sophic Hair Care","version":"1.0","type":"link"}